Natalie Shem is a world renowned Board Certified Instructor of Micropigmentology with 11 years experience in the Cosmetic and Permanent makeup industry. Natalie has worked alongside numerous influential celebrities and is well known in Los Angeles, California. She is skilled in her artistic abilities, technical know-how, attention to detail and careful adherence to guidelines for clinical-level cleanliness.

“Growing up, I always had a fascination with beauty, symmetry, and faces. Making people feel beautiful on the inside as well as out is what gives me my greatest joy in life. My ultimate goal is to make each and every client feel and look as best and confident as can be. My experience is that a personal, one-on-one consultation is the best way to determine the final desired outcome for my clients.

For me, beauty is your essence, it’s your personal style. I look at every face and try to keep the details as unique as the client’s personality. I don’t change features, I enhance them. My approach to makeup is “realistic and natural”. I also believe in true and honest collaboration; committing myself to a close working relationship with every client. I ask a lot of questions and take the time to get to know my clients style and beauty needs.” – Natalie Shem


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Natalie Shem – Owner, A Touch of Beauty